Our Team

James Guimaraens

Experienced and compassionate wealth advisor for individuals and families building long-term financial security – specialising in investment management, retirement planning, and estate planning with a personalised, transparent approach.

“Successful wealth management is a lifetime strategy, not a 10 year strategy.”

Our Team

Who am I?

I started my financial services career with Fidelity Asset Management in the UK in 1998.

On my return to South Africa, I joined M Cubed Capital before moving to Alexander Forbes Financial Planning Consultants as a financial planner. I was a member of the FPC Investment Committee, with offshore portfolios being my specific responsibility.

I am a specialist in both estate planning and portfolio management, and have been a regular contributor to the Alexander Forbes/Sunday Times Money Club and more recently, The Sterling Times.

I endeavour to make the complex world of wealth and investing clear and accessible to my clients and I pride myself on an empathetic and professional approach to resolving challenging financial issues.

Our Team

Who Do I Work With?

I work with a wide variety of clients, from executives and entrepreneurs planning their retirement to high net worth families with complex inter-generational planning requirements.

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My Approach

Simplicity

Structure the simplest solutions for the client’s requirements.

Empathy

Many clients find the world of personal financial planning to be complex and overwhelming, and this generates anxiety.

Partnership

Professional guidance based on real-world experiences gained from years of experience. We are jointly responsible for a successful outcome.

Long Term Custodians

Successful inter-generational planning requires a long-term relationship commitment.

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Outside Of Work

I grew up in Gauteng and relocated to Hilton in the Kwa-Zulu Natal Midlands in 2008. Since then I have commuted between home and our Sandton office, as most of my clients are Gauteng-based.

My main hobby is restoring and maintaining classic Jaguar motor cars and my workshop time is a welcome respite from the long hours spent at my computer during the week. My family and I also love the bushveld and travel regularly to the Lowveld.

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If You Remember One Thing

Successful personal financial planning requires paying attention to multiple different responsibilities which include investment structuring, tax efficiencies, and never losing sight of what my clients’ financial goals are.

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Memorable Moment

My first job in the investment industry was as a call centre agent for a UK investment company, Fidelity Asset Management, in 1998. I experienced the hubris and herd mentality of investors rushing into a bull market, and then the harsh reality of the 1998 market crash. It decimated the savings of short-term investors.

Our Team

What It's Like Working With Me

I focus on ensuring that I understand what the client really wants to achieve with their wealth, and then assist them in structuring their affairs in a way that resonates with their situation and their life experiences.

Main Contact

Your Next Step

The first step is a conversation.

Go beyond ordinary advice. Start a conversation with James today.

Discover Us

Lisa Kaplan

Associate Director

Lisa holds a Bachelor of Commerce degree with a major in Financial Accounting. She is a CERTIFIED FINANCIAL PLANNER® professional and a member of the Financial Planning Institute. In addition, she holds the Certificate in Investment Performance Measurement (CIPM®) designation awarded by the CFA Institute. Prior to joining Sterling Private Wealth, Lisa began her career at Investec Private Bank and later served as a Financial Advisor at an independent wealth management firm, which was subsequently acquired by PSG Wealth. Lisa is committed to building trusted, long-term partnerships with her clients, delivering strategic financial guidance that fosters clarity, confidence, and enduring financial success. Lisa is driven by the opportunity to make a meaningful difference in her clients’ financial lives. Outside of her professional life, Lisa enjoys staying active, spending time outdoors, exploring her love of cooking, and spending quality time with family and friends.

‘What we think is what we become!’

Protect Yourself from Fraud!

We have been made aware of fraudulent accounts impersonating our brand and contacting individuals under false pretences. Sterling Private Wealth never solicits business or requests personal information via unofficial channels such as Facebook – Telegram.

Our official communications will always come from @sterlingwealth.co.za email addresses.

If you are contacted by someone claiming to represent Sterling Private Wealth through any other channel, do not engage. Report the account and notify our Operations Director, Tian Nienaber, at info@sterlingwealth.co.za.