Focus on Value, because most investors focus on outlook and trends

Sterling Private Wealth, an authorised FSP is an independent, niche wealth management and consulting business that provides focused, holistic wealth management advice to entrepreneurs, corporate executives and retirees.

ABOUT US

We believe in building ever stronger relationships to push the boundaries of possibilities for our clients.

We provide focused holistic wealth management advice and services to entrepreneurs, corporate executives and retirees. We do this by fostering strong relationships with our clients, keeping the idea of being human at heart.

Core Principles

Our wealth management strategy relies on six key business principles, all important in nurturing a mutually-beneficial long-term relationship. We consider the following key values to be the foundations of our business:

A two-way partnership with our clients
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Personal
interaction
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As simple as possible, as complex as necessary
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Cost-containment
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Long-term relationships
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Independence
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SERVICES

Financial solutions

Sterling Private Wealth prides itself in partnering its clients with highly respected fund investment management teams, both globally and locally.

The greater Sterling advisory team enjoys over 100 years’ experience in retail high net worth client relationships and strategy, and has vast experience in manager selection, interrogation, and approval.

The Sterling Times

Our businesses

Merchant West offers a wide range of financial and advisory services suited for both you and your business.

Disclaimer

Sterling Private Wealth (Pty) Ltd takes every precaution to ensure that the information supplied on this website is correct.

Nevertheless, all the information supplied on this website is done without warranty, express or implied, as to its accuracy or completeness.

Sterling Private Wealth (Pty) Ltd shall not be responsible and accepts no liability for any loss, liability, damage (whether direct or consequential) or expense that stems from the use of or reliance upon any information, links or services provided through this website. If in doubt please contact us directly.

Beware of Fake Accounts Impersonating Our Business!

We have recently been made aware of fraudulent accounts impersonating our brand and contacting individuals or businesses under false pretences. We never solicit business or request personal information via unofficial channels such as Facebook, Telegram or WhatsApp.

Our official communications will always come from @sterlingwealth.co.za.

If you are contacted or receive messages via these any other accounts on social or instant messaging platforms purporting to be from Sterling Private Wealth or by someone claiming to represent us, do not engage. Instead, report the account and notify our Operations Director Tian Nienaber.

Your safety and trust are our top priorities. Thank you for staying vigilant, 

Sterling Private Wealth Team